Marketing certification program focused on programmatic media buying and modern digital strategy
Amobee is a technology company that provides a suite of software products for digital marketers with a focus on converged marketing.
Amobee U is an online training and certification program designed to help Amobee's clients and partners build knowledge and skills needed for success in today's evolving digital media space. The curriculum consists of certification training, product spotlights, and other on-demand educational resources. Learners access the program using their existing Amobee platform login or by registering with Amobee's Product Training and Certification team.
Across the curriculum, coursework and lessons are delivered in various formats such as instructional videos, eLearning modules, reference documentation, interactive widgets, and more.
The following tools were instrumental in launching and managing Amobee U:
Skilljar is a learning/content management system designed specifically for creating and managing customer education programs. Amobee U uses Skilljar to manage course assets, program infrastructure, student groups, and more.
Camtasia is a screen recorder and video editor used to create tutorials and instructional videos. It is used throughout the Amobee U curriculum to include interactive videos and SCORM packages for learner progress tracking.
Vue.js is an open source web framework for building and managing modern user interfaces. It is used in several lessons within Amobee U to create interactive visual models that illustrate key concepts.
Google Slides was used to design various course materials and interactive lessons, as well as promotional materials like the Introducing Amobee U overview deck.