Company

Matterkind (previously Cadreon) offers addressable media solutions for brands and digital marketers using a conscious marketing approach.

Project

The Media Metrics eLearning course consists of several interactive lessons that guide learners on how to use common delivery and performance metrics to optimize digital media campaigns. While the subject matter pertains mostly to campaign management, the concepts can be applied in a number of other areas related to digital media such as strategy, data science, and finance.

Tools

The following tools were instrumental in building this course:

• Articulate 360

  Articulate 360 is a suite of software used to develop eLearning in various formats. It includes tools for designing and producing eLearning coursework, as well as for remote collaboration. One of its core products, Articulate Rise, is designed for creating responsive course layouts for various devices and was the primary tool for this project.

• Adobe Illustrator

  Due to the complexity of the subject matter, it was important to illustrate and simplify key concepts. Graphics and illustrations created in Adobe Illustrator are used to communicate these topics in a relatable way.