Online Curriculum
hand on laptop keyboard with Interact Academy homepage

Online academy for users of IPG's Interact platform to master its wide array of marketing tools

Company

IPG (Interpublic Group) is a global network of marketing, advertising, and communications agencies that provides services including media planning, creative strategy, data analytics, and public relations.

Project

Interact is IPG's proprietary platform that includes a wide array of tools used by agencies to build and analyze audiences, plan media budgets, activate campaigns, and analyze performance. Interact Academy is an online academy for users of IPG's Interact platform to master these tools, attend events, earn certifications, and more.

Across the curriculum, coursework and lessons are delivered in various formats such as instructional videos, eLearning modules, reference documentation, interactive widgets, and more.

In 2024, Interact Academy was recognized publicly by our LMS partner in the category of Customer Retention. Additionally, one of its programs was the subject of a case study highlighting our integrated analytics strategy, specifically how it led to a 900% increase in user certifications, 44% decrease in time-to-value, and 11% increase in relative adoption lift overall.

Tools

The following tools are used in managing Interact Academy:

  • Intellum

    Intellum offers a platform for developing and managing online customer education programs. The Intellum LMS used to host and manage the learner experience for Interact Academy including enrollment, progress tracking, and certification.

  • Evolve

    The Evolve authoring tool was used to create most of the elearning content used in the Interact Academy. Evolve features a robust set of built-in learning interactions and extensions like quizzing, software simulation, variables, and more.

  • Camtasia

    Camtasia is a screen recorder and video editor used to create tutorials and instructional videos. It is used throughout Interact Academy curriculum to include interactive videos that serve as guides for various product workflows.

  • Heap by Contentsquare

    Heap Analytics (by Contentsquare) is a digital analytics platform that automatically tracks user interactions to provide insights for optimizing customer journeys and improving conversion rates. A key aspect of Interact Academy is its direct connection to the Interact platform. Heap Analytics measures engagement of both the Academy on the Interact platform, to deliver user-level insights about the direct impacts of product education on product adoption and growth.

  • Amazon Web Services

    Interact Academy leverages Amazon Web Services for various system intergations to deliver a unified learner experience. Specific services include AWS Lambda for customized API integratinos, Amazon SES for email custom communications, and AWS S3 for asset storage.

  • Adobe Creative Cloud

    Interact Academy has a dedicated design system that aligns with Interact's platform design system and IPG's larger brand identity. Graphic assets such as illustrations, diagrams, and video animations are created using Adobe Creative Cloud tools like Illustrator, Photoshop, and After Effects.