Collaboration Playbook
stack of booklet pages titled Cadreon Explained

Playbook for strategic collaboration between media and data teams in digital marketing


Matterkind (previously Cadreon) offers addressable media solutions for brands and digital marketers using a conscious marketing approach. Acxiom is a partner of Matterkind, providing complementary data and identity solutions.


After the acquisition of Acxiom by IPG in 2018, there was a pressing need to establish processes for engagement and collaboration between Matterkind and Acxiom within the broader IPG agency network. Cadreon Explained consisted of a 2-day workshop summit including presentations, activities, and follow-up exercises designed to help teams from both companies identify new business opportunities.


Adobe InDesign

Various instructional materials were used throughout the summit, including a collaboration playbook created with Adobe InDesign.