Company

Kinesso is a technology company within the IPG network focused on creating data-driven solutions to maximize the impact of traditional and addressable media.

Project

The Leveraging Audience Data eLearning course provides a comprehensive look into the use of audience data in running effective digital marketing campaigns. Topics include data sourcing, strategy, data management, privacy regulations, and people-based marketing.

The purpose of the course is to provide learners with a framework for making informed decisions around the strategic and ethical use of personal data. The intended audience for the course is Kinesso's partners and customers who seek to gain actionable insights about how they use their own and others' data.

Tools

The following tools were instrumental in building this course:

• Articulate 360

  Articulate 360 is a suite of software used to develop eLearning in various formats. It includes tools for designing and producing eLearning coursework, as well as for remote collaboration. One of its core products, Articulate Rise, is designed for creating responsive course layouts for various devices and was the primary tool for this project.

• Adobe Illustrator

  Due to the complexity of the subject matter, it was important to illustrate and simplify key concepts. Graphics and illustrations created in Adobe Illustrator were used to communicate dense topics in a relatable way.